About Us
At Avatar, we turn complex challenges into smart, efficient solutions. For over 20 years, our agile team of creative experts has redefined what’s possible in publication automation. If you think there should be an easier way, there probably is—and we will find it for you.
We achieve purposeful and effective results by focusing on strategies shaped by your objectives. Every step is approached with intention, ensuring our methods are as flexible as they are precise. From concept to completion, we keep you moving forward with clarity and confidence.
Hello!
First, we get to know you, your current situation, and your desired outcome.
Proposal
Based on the Discovery phase, we prepare a detailed proposal with price estimates.
Project Handoff
Once development is complete, we demonstrate and hand over the solution via screen-sharing.
Project discovery
We review your project, analyze your design documents, and perform a high-level data discovery.
Project development
We develop and test the solution, holding meetings to discuss issues, ask questions and provide updates.
Ongoing support
Implementation support is standard with all projects, and ongoing support is available for purchase at any time.
Our team
Meet the dedicated professionals driving our success.
Coletta Perry
CEO/Senior Solutions Designer
Coletta’s problem-solving skills and passion for puzzles have equipped her to tackle complex challenges at Avatar. With expertise in logic, data modeling, scripting, InDesign, and EasyCatalog, Coletta designs innovative solutions that make complex problems seem effortless and solutions come together, seemingly like magic.
Nikki fehrmann
PM/Solutions Developer
Nikki manages our key projects, ensuring our virtual team stays on task and meets deadlines. With a strong focus on data structuring and EasyCatalog development, she continues to expand her expertise while collaborating on solutions design, positioning herself as a key contributor to Avatar’s future.
Jeremy howard
Solutions Designer
Jeremy constantly seeks innovative ways to enhance automation and streamline processes. As an expert in ExtendScript, LUA, regex, and grep, he’s our go-to for advanced scripting and problem-solving. Clients appreciate his deep knowledge and patient approach when tackling complex issues.
Cara grossman
Production Specialist/QA
Cara brings extensive experience as a production artist from top Canadian agencies, excelling in high-pressure environments. With an uncanny ability to catch errors others miss and exceptional quality assurance skills, Cara ensures the highest standards in every project.
Noel fehrmann
Business Manager
Noel plays a crucial role in Avatar’s financial and operational stability. She keeps our projects on track, oversees the EasyCatalog eLearning platform, and manages software fulfillment. With her sharp attention to detail, Noel ensures that Avatar runs smoothly today and is well-prepared for future growth, making her an essential part of our team.
David phelan
Consulting IT Director
David brings extensive experience across all areas of IT. With his comprehensive knowledge and expertise, he provides the answers we need, no matter the challenges.
Andy meyer
Data Solutions Developer
Andy specializes in creating innovative data solutions that defy expectations. Often seen as the MacGyver of data, he’s our go-to expert for complex data transformations. Andy consistently delivers impressive solutions, seemingly conjuring them out of thin air when we need them most.